“Upgrade My Bike” Contest Giving Motorcycle Modifications to Lucky Owners

Presented by Mobil 1™ and Advance Auto Parts®, contest awards two custom upgrade packages to motorcycle owners through contest

  • Motorcycle owners can enter for a chance to win a personal expert installation on their motorcycle by submitting a photo of their ride and a short essay.
  • Two winners will receive a $15,000 cosmetic or performance upgrade package – either the V-Twin or the Racing 4T.
  • The contest runs now through March 26, 2014. Finalists will be voted on between April 10 and April 23, 2014 on the Advance Auto Parts Facebook page.


Friday, February 28, 2014 8:47 am EST


"This sweepstakes grants a few lucky enthusiasts the chance to receive serious upgrades from Mobil 1 and enhance their favorite ride that much more."

FAIRFAX, Va.--(BUSINESS WIRE)--Motorcycle enthusiasts can vie for their chance to go from stock to custom as part of the new “Upgrade My Bike” contest. The contest, presented by Mobil 1™ and Advance Auto Parts®, invites bike owners to submit a photo of their ride and a short essay that describes why their bike so desperately needs the ultimate upgrade.

Now through March 26, 2014, consumers may enter the “Upgrade My Bike” contest by submitting online at www.mobil1.us/upgrade or through mail. Finalists in each category will be selected by American Bagger magazine and Prism Motorcycle Company. The finalists’ entries will then be posted on the Advance Auto Parts Facebook page (www.Facebook.com/AdvanceAutoParts) and voted on by the public. Two grand-prize winners will be announced based on the highest number of ‘likes’ accumulated during the voting period.

Contest entrants will be able to enter for a chance to win either the Racing 4T Sport Upgrade package or the V-Twin Upgrade package. The Racing 4T sport upgrade package includes a variety of enhancement options for the winner performed by the winner’s personal expert installer, including upgrades like custom paint, graphics, lighting, electrical, trim and more. The V-Twin upgrade winner will receive a package that includes options for exhaust, GPS/audio, bodywork, saddlebags, handlebars/controls upgrades and more.

Additional finalists (four in total, two per category) will receive a sponsor-specified Mobil 1-branded prize pack, while 50 runner-ups (25 per category) will receive a Daytona Bike Week t-shirt.

“We know that motorcycle owners are passionate about their bikes,” said Christy Rust, retail marketing coordinator for ExxonMobil. “This sweepstakes grants a few lucky enthusiasts the chance to receive serious upgrades from Mobil 1 and enhance their favorite ride that much more.”

Consumers can visit their local Advance Auto Parts store to check out the special deals on Mobil 1 motor oil. To find the nearest Advance Auto Parts store, visit www.advanceautoparts.com.

No purchase necessary. Must be 18 years of age or older to participate and a licensed and registered motorcycle owner. For full contest rules, visit www.mobil1.us/upgrade. Limit of one (1) entry per person, regardless of entry method.

About Advance Auto Parts

Headquartered in Roanoke, Va., Advance Auto Parts, Inc., the largest automotive aftermarket parts provider in North America, serves both the do-it-yourself and professional installer markets. Following the closing of the General Parts International, Inc. acquisition, Advance operates 5,297 company-operated stores, 105 Worldpac branches, and services approximately 1,400 independently owned Carquest branded stores in 49 states, Puerto Rico, the Virgin Islands and Canada. Advance employs over 71,000 Team Members.

About Mobil 1

The world's leading synthetic motor oil brand, Mobil 1 features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life. Additional information about Mobil 1 motor oil and other ExxonMobil lubricants can be found at www.Mobil1.com.

Mobil, Mobil 1 and the 1 icon are trademarks of Exxon Mobil Corporation (NYSE: XOM) or one of its subsidiaries. Visit www.Mobil1.com for more information.


Weber Shandwick
Michael Zerman, 314-552-6787
ExxonMobil Media Line, 703-846-4467