Mobil Super Minor League Baseball Tour Hits the Road for ExxonMobil

Traveling event touting new Mobil Super motor oils is visiting 77 games in 25 states over four months

  • Event offers four hours of game day activities for families
  • 2011 Tour includes a 40-foot Mobil Super-branded tour bus, Mobil Super brand ambassadors and in-game activities and sponsorships
  • Fans can also register for free oil changes

Category:

Wednesday, May 25, 2011 8:58 am EDT

Dateline:

FAIRFAX, Va.

Public Company Information:

NYSE:
XOM
"With fun and creative consumer activities, the Mobil Super Minor League Baseball Tour adds to the fan experience at each minor league game"

FAIRFAX, Va.--(BUSINESS WIRE)--ExxonMobil Lubricants and Petroleum Specialties Company, a division of Exxon Mobil Corporation, is taking its new Mobil Super line of premium-quality motor oils on the road, offering baseball fans an exciting way to learn about Mobil Super products while enjoying America’s favorite pastime.

The 2011 Mobil Super Minor League Baseball Tour is traveling the country, hitting 77 minor league games in 25 states over four months. Anchored by a 40-foot Mobil Super-branded tour bus, the Mobil Super Minor League Baseball Tour includes interactive activities and free Mobil Super product and oil giveaways before, during and after each game.

“With fun and creative consumer activities, the Mobil Super Minor League Baseball Tour adds to the fan experience at each minor league game,” said Rob Shearer, Americas marketing advisor, ExxonMobil Lubricants and Petroleum Specialties Company. “At all 77 games, this tour teaches fans about Mobil Super in a fun and exciting environment.”

The Mobil Super brand ambassadors will greet fans outside each park before and after each game, distributing product information, rebate coupons and Mobil Super-branded baseball souvenirs. Fans can also register for free oil changes.

During the game, Mobil Super branding will be seen throughout the stadiums, with on-field promotions and prizes to enhance the fan experience, including:

  • Honorary first pitches thrown by a local Mobil Super distributor, retailer or installer
  • A mid-inning pitching change sponsored by Mobil Super
  • On-field contests with winners receiving free products or oil change
  • Mobil Super brand ambassadors traveling throughout the stadium handing out free oil change certificates
  • Sponsorship of between-innings activities, such as a t-shirt toss

The 2011 Tour will cover 6,600 miles in 124 days through Aug. 27, 2011. Ultimately, the cross-country season trip will reach an estimated 377,000 fans. Find the full schedule at mobil.com/mobilsuper under the special events tab.

Mobil Super is a comprehensive line of premium-quality motor oils expertly formulated to help extend engine life. Backed by the Mobil Super Engine Guarantee*, the Mobil Super family includes three products, allowing consumers to choose the right one for their particular needs:

  • Mobil Super: A premium conventional motor oil that helps extends engine life. Mobil Super is guaranteed to deliver proven protection for up to 5,000 miles between oil changes and features extra cleaning additives. It is available in 5W-20, 5W-30, 10W-30 and 10W-40 viscosities.
  • Mobil Super High Mileage: Specifically designed to help extend engine life in higher-mileage vehicles, this motor oil combines sludge and wear protection with anti-oxidants that help to reduce oil breakdown. Mobil Super High Mileage is also formulated with a seal conditioner to help prevent leaks and reduce oil consumption. It is available in 5W-20, 5W-30, 10W-30 and 10W-40 viscosities.
  • Mobil Super Synthetic: A full synthetic motor oil that is proven to outperform Mobil-branded conventional and synthetic-blend motor oils to help extend engine life by delivering outstanding protection in high temperatures, along with the sludge and wear protection properties. It is available in 0W-20, 5W-20, 5W-30 and 10W-30 viscosities.

* Some restrictions apply. See the guarantee for terms and conditions or call 1-800-ASK-MOBIL (275-6624).

About ExxonMobil Lubricants and Petroleum Specialties

ExxonMobil Lubricants and Petroleum Specialties Company, a division of Exxon Mobil Corporation, is a leading marketer of finished lubricants, asphalts and specialty products, as well as one of the world's largest suppliers of lubricant base stocks.

ExxonMobil, Mobil, Mobil 1, and the 1 Icon are trademarks of Exxon Mobil Corporation (NYSE:XOM) or one of its subsidiaries.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6737419&lang=en

Multimedia Files:

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Mobil Product Comparison Chart (Graphic: ExxonMobil Lubricants and Petroleum Specialties Company)
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The Mobil Super family helps extend engine life and includes three premium motor oils: Mobil Super High Mileage, Mobil Super and Mobil Super Synthetic (L to R) (Graphic: ExxonMobil Lubricants and Petroleum Specialties Company)

Contact:

ExxonMobil
Amy Blanchett, 703-846-4467