The Official Motor Oil of NASCAR is launching a digital video content series depicting Stewart exploring unconventional hobbies following his retirement from Sprint Cup racing
LAS VEGAS--(BUSINESS WIRE)--With the 2016 NASCAR® Sprint Cup season serving as Tony Stewart’s last as a professional stock car driver, Mobil 1™, the Official Motor Oil of NASCAR, is helping the three-time series champ humorously explore post-NASCAR racing hobbies with the release of the “Tony’s Next Chapter” digital video series.
In the four vignettes, Stewart, driver of the No. 14 Mobil 1 Chevrolet and co-owner of Stewart- Haas Racing, is joined by teammates Kevin Harvick, driver of the No. 4 Jimmy John’s Chevrolet, and Danica Patrick, driver of the No. 10 Nature’s Bakery Chevrolet.
“Throughout our partnership, I’ve had a blast appearing in digital video and television spots for Mobil 1,” said Tony Stewart, three-time Sprint Cup champion and co-owner of SHR. “We decided to have some fun one last time for our fans.”
The four 30-second vignettes will be released in two segments:
The “Tony’s Next Chapter” videos will be featured on the Mobil 1 and SHR Facebook pages and Twitter along with being featured on the Mobil 1 YouTube channel. Fans can also look for behind-the-scenes content on Mobil 1 Facebook, Twitter and YouTube channel.
“Our partnership with Tony and Stewart-Haas Racing has really centered on technology and how we can help the team’s cars go faster each week. We also know race fans are very interested in what Tony’s future holds – on and off the track,” said Kai Decker, global motorsports manager at ExxonMobil. “We hope fans of Tony, Kevin and Danica enjoy this lighthearted video series. We continue to wish Tony a speedy recovery and look forward to welcoming him back to the track this race season.”
“Tony’s Next Chapter” is the first of a variety of digital video content series Mobil 1 will roll out throughout the 2016 NASCAR Sprint Cup season – showcasing the brand’s role with Stewart, Harvick and Patrick. A late spring and summer series will feature Stewart alongside Harvick and Patrick on America’s highways in a series of comical situations, as they roadtrip together to Sprint Cup races. Concurrently, they’ll be featured in quick-hit videos in which the drivers are asked for their opinions on topics such as food, driving styles and hobbies.
In addition to its association with SHR, Mobil 1™ is entering its 14th season as the “Official Motor Oil of NASCAR.”
About Mobil 1 in Motorsports
The Mobil brand’s history in motorsports officially began in 1979 with a sponsorship of Williams Formula One Racing Team. From that time, the presence of Mobil 1 technology on race tracks and circuits has grown by global proportions. Today, Mobil 1 synthetic motor oil is relied on for its ability to deliver exceptional engine performance and protection even under some of the most extreme conditions by team owners and many of the world’s leading automotive manufacturers.
Along with its status as the Official Lubricant Technology Partner and Official Motor Oil of NASCAR, Mobil 1 enjoys a long association with many of world's most popular and successful race teams, including Stewart-Haas Racing in NASCAR’s Sprint Cup Series, McLaren Honda Formula One team, Corvette Racing’s WeatherTech SportsCar Championship team, Tony Stewart Racing’s World of Outlaws Craftsman Sprint Car Series team. Mobil 1 also serves as the title sponsor of the Porsche Mobil 1 Supercup and the Official Technology Partner of the World of Outlaws Sprint Car Series.
About Mobil 1
The world's leading synthetic motor oil brand, Mobil 1™ features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.
Mobil and Mobil 1 are registered trademarks of Exxon Mobil Corporation or one of its subsidiaries.
About Stewart-Haas Racing
Stewart-Haas Racing is the title-winning NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The team fields four entries in the elite Sprint Cup Series – the No. 14 Mobil 1 Chevrolet for Stewart, the No. 10 Nature’s Bakery Chevrolet for Danica Patrick, the No. 4 Jimmy John’s Chevrolet for Kevin Harvick and the No. 41 Haas Automation/Monster Energy Chevrolet for Kurt Busch. Based in Kannapolis, North Carolina, Stewart-Haas Racing operates out of a 140,000-square-foot facility with approximately 280 employees. For more information, please visit us on the Web at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing, on Twitter @StewartHaasRcng and on Instagram @StewartHaasRacing.