ExxonMobil Goes All In with Mobil 1 at Pocono

To celebrate the “Official Motor Oil of NASCAR” appearing on the hoods of Stewart-Haas Racing’s No. 4, No. 10 and No. 14 Chevrolets, ExxonMobil is releasing three Mobil 1 TM digital content plays and increasing TV race broadcast support

  • Harvick, Patrick and Stewart’s “Endless Road Trip” continues as the teammates road-trip to Pocono in humorous new episode
  • The “Mobil 1 | Three wide at the Tricky Triangle” time lapse video reveals three Mobil 1 paint schemes before their debut at Pennsylvania 400
  • Fans can watch Stewart compete against top iRacing gaming drivers during the “Mobil 1 Virtual Showdown,” broadcast live online on Thursday, July 28
  • Mobil 1 will serve as presenting sponsor on NBC Sports Network race broadcast of NASCAR Sprint Cup Series race on Sunday, July 31

Category:

Monday, July 25, 2016 9:00 am EDT

Dateline:

LONG POND, Pa.
"Our Mobil 1 Pocono digital content ranges from light-hearted to thrilling and provides behind-the-scenes access we think fans will love."

LONG POND, Pa.--(BUSINESS WIRE)--A live-broadcasted virtual race, a one-of-a-kind time lapse experience and another leg of an endless road trip are all upcoming digital video events to celebrate ExxonMobil’s expanded partnership with Stewart-Haas Racing at Pocono. These three pieces of Mobil 1TM online content will be released during the days leading up to race weekend, culminating with full primary sponsorships of Kevin Harvick, Danica Patrick and Tony Stewart for the Pennsylvania 400 NASCAR® Sprint Cup Series race. Additionally, Mobil 1 will be the presenting sponsor of the race’s NBC Sports Network TV broadcast on July 31.

“The same brand having marquee placement on three cars for one of NASCAR’s top teams during the same race is rare, so we are marking the event by bringing more Mobil 1-branded action to race fans before and during the Pocono Sprint Cup race,” said Kai Decker, global motorsports manager at ExxonMobil. “Our Mobil 1 Pocono digital content ranges from light-hearted to thrilling and provides behind-the-scenes access we think fans will love.”

The latest installment in the “Endless Road Trip” video series starring Harvick, Patrick and Stewart will be released on Tuesday, July 26. In this episode, the three drivers banter humorously as they make their way to Pocono Raceway. The episode will be featured alongside previous episodes on the Mobil 1 YouTube, Facebook and Twitter channels.

On Wednesday, July 27, ExxonMobil will roll out the “Mobil 1 | Three wide at the Tricky Triangle” time lapse video across the Mobil 1 brand’s YouTube, Facebook and Twitter channels. Filmed at Stewart-Haas Racing headquarters in Kannapolis, N.C., the video – named after Pocono’s famed “Tricky Triangle” race track – gives fans a unique behind-the-scenes look at the wrapping of the No. 4, No. 10 and No. 14 Chevrolets with Mobil 1 paint schemes as they are prepped for Pocono.

On Thurs., July 28 at 6:30 p.m. EDT, Tony Stewart will go head-to-head with some of eSports’ best stock car drivers in the Mobil 1 Virtual Showdown. Broadcasted live online, Stewart will take on top drivers from the iRacing League in a Pocono Raceway race simulation. The entire event will be also streamed live on iRacing’s Twitch and YouTube channels.

“It’s unique for a real-world NASCAR driver and an eSports driver to go head-to-head on an equal playing field, and I’m looking forward taking on some of iRacing’s finest sim drivers,” said Stewart. “The Mobil 1 Virtual Showdown gives me an extra turn in the No. 14 Mobil 1 Chevy before Kevin, Danica and I all hit the Tricky Triangle track on Sunday with our Mobil 1 paint schemes.”

Lastly, race fans taking in the Sprint Cup Series race from the Pocono track itself will be able to view geo-targeted, additional Mobil 1 content on their mobile devices.

All fans are encouraged to visit NASCAR.com and Mobil 1 on Facebook and Twitter during race weekend to experience even more Pocono excitement.

About Mobil 1 in Motorsports

Racing provides the Mobil brand the ultimate testing ground to improve the technology in our range of oils and lubricants. Through each race season, our advanced products go to work in race cars to help improve their performance and efficiency. Mobil 1TM motor oils serve as the lubricant of choice for many of the world’s top race teams who compete in the most demanding and popular motorsports series in the world. The knowledge we gain through these partnerships is integral to how our scientists and engineers develop technologies and constantly push the boundaries.

Today, Mobil 1 is proud to partner with Stewart-Haas Racing in NASCAR’s Sprint Cup Series, McLaren-Honda Formula One team, Porsche, Bentley and TOYOTA GAZOO Racing in the FIA World Endurance Championship, Corvette Racing and Porsche North America’s IMSA WeatherTechSportsCar Championship teams and numerous teams competing in the Pirelli World Challenge.

Along with its status as the Official Lubricant Technology Partner and Official Motor Oil of NASCAR, Mobil 1 serves as the title sponsor of the Porsche Mobil 1 Supercup and the Official Motor Oil of the Sports Car Club of America. Additionally, Mobil 1 technology is used by more than 50 percent of teams in NASCAR’s top three series and ExxonMobil provides Mobil 1 racing oil technology to TRD-supported NASCAR teams. For more information, visit: www.mobil1racing.com.

About Mobil 1

The world's leading synthetic motor oil brand, Mobil 1™ features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.

For more information, visit mobil1.com and, on Facebook, www.facebook.com/mobil1.

Mobil and Mobil 1 are registered trademarks of Exxon Mobil Corporation or one of its subsidiaries.

About Stewart-Haas Racing

Stewart-Haas Racing is the title-winning NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The team fields four entries in the elite Sprint Cup Series – the No. 14 Chevrolet for Stewart, the No. 10 Chevrolet for Danica Patrick, the No. 4 Chevrolet for Kevin Harvick and the No. 41 Chevrolet for Kurt Busch. Based in Kannapolis, N.C., Stewart-Haas Racing operates out of a 200,000-square-foot facility with approximately 280 employees. For more information, please visit us on the Web at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing, on Twitter @StewartHaasRcng and on Instagram @StewartHaasRacing.

Multimedia Files:

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Mobil 1 fully primary sponsorships of Kevin Harvick, Danica Patrick and Tony Stewart for the Pennsylvania 400 NASCAR® Sprint Cup Series race. (Photo: Business Wire)
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Contact:

ExxonMobil Media
832-625-4000
or
Weber Shandwick
Michael Zerman, 314-552-6787
or
True Speed Communication
Drew Brown, 704-875-3388, ext. 811