ExxonMobil Launches New Mobil Super Line with Baseball Legends

Mobil Super Changeup Day Program Provides Exciting Customer Experience for Baseball Fans

  • Consumers can have their oil changed by a baseball star in celebration of the new Mobil Super line.
  • The new line of Mobil Super reduces wear, prevents sludge and extends engine life.
  • ESPN Radio introduces the Mobil Super Protection Award program.

Category:

Thursday, April 7, 2011 1:46 pm EDT

Dateline:

FAIRFAX, Va.

Public Company Information:

NYSE:
XOM
"The Mobil Super line is designed to promote long engine life, and since baseball is known for its long season, it is a natural fit"

FAIRFAX, Va.--(BUSINESS WIRE)--ExxonMobil Lubricants and Petroleum Specialties Company, a division of Exxon Mobil Corporation, is launching a new line of motor oil. Mobil Super is a comprehensive line of premium-quality motor oils expertly formulated to help reduce wear, prevent sludge and extend engine life. Backed by the Mobil Super Engine Guarantee, the Mobil Super family of products is designed to help cars run longer and better.

To help kick off the launch, and in celebration of the start of baseball season, baseball legends will host oil Changeup Days at designated Mobil 1 Lube Express locations across the country. Customers will have an opportunity to watch their favorite former baseball players go under their hoods and change their oil to Mobil Super. The program provides baseball fans with a chance to meet legendary players and win baseball tickets and autographed merchandise.

During April and May, baseball stars in eight U.S. cities will team up with employees at Mobil 1 Lube Express locations to introduce drivers to the new Mobil Super family of products. These cities include:

  • Milwaukee, April 8, Jim Gantner
  • New York, April 15, Tommy John
  • Chicago, April 22, Ron Kittle
  • Miami, April 22, Andre Dawson
  • Denver, April 29, Dante Bichette
  • Philadelphia, April 29, Greg Luzinski
  • Dallas, May 6, Jim Sundberg
  • Boston, May 6, Fred Lynn

“The Mobil Super line is designed to promote long engine life, and since baseball is known for its long season, it is a natural fit,” said Rob Shearer, Americas marketing advisor, ExxonMobil Lubricants and Petroleum Specialties Company. “We believe that many Mobil Super purchasers are avid baseball fans and would enjoy an opportunity to rub elbows with a baseball legend. The Changeup Day events are an exciting way to introduce this family of premium motor oils to drivers.”

ExxonMobil and ESPN Radio are also introducing the Mobil Super Protection Award. This program gives fans the opportunity to vote for the pitchers that perform and protect, just like Mobil Super. Fans decide which pitchers they feel protected their team’s lead each week.

At the end of each month, the winners will go head-to-head, with fans voting for one outstanding pitcher to receive the Mobil Super Protection Award. In addition, one lucky voter will win a trip to the spring training location of his or her choice to watch his or her favorite team get ready for the regular season. Runners-up (two per month) will win $50 gift cards. For more details on the Mobil Super Protection Award, go to ESPNRadio.com/MobilSuper.

To learn more about the Mobil Super Family and other ExxonMobil lubricants, visit mobil.com/mobilsuper. For information about the guarantee, visit mobil.com/guarantee for full details.

About ExxonMobil Lubricants and Petroleum Specialties

ExxonMobil Lubricants and Petroleum Specialties Company is a leading marketer of finished lubricants, asphalts and specialty products, as well as one of the world's largest suppliers of lubricant base stocks.

ExxonMobil, Mobil, Mobil 1, and the 1 Icon are trademarks of Exxon Mobil Corporation (NYSE:XOM) or one of its subsidiaries.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6676296&lang=en

Multimedia Files:

Preview image
Mobil Product Comparison Chart (Graphic: ExxonMobil Lubricants and Petroleum Specialties Company)
Preview image
The Mobil Super family helps extend engine life and includes three premium motor oils: Mobil Super High Mileage, Mobil Super and Mobil Super Synthetic (L to R) (Graphic: ExxonMobil Lubricants and Petroleum Specialties Company)

Contact:

ExxonMobil
Amy Blanchett, 703-846-4467