Acknowledgements include special truck-focused paint scheme on Tony Stewart’s No. 14 Chevrolet SS and videos featuring team hauler driver Ken Gober
FORT WORTH, Texas--(BUSINESS WIRE)--ExxonMobil and Rush Truck Centers are teaming up to salute America’s truck drivers this week as the NASCAR® Sprint Cup Series rolls into Texas Motor Speedway for the Duck Commander 500.
In addition to launching a series of hauler-focused videos, Tony Stewart’s No. 14 Chevrolet SS will sport a special paint scheme. Rush Truck Centers will adorn the hood as the co-primary sponsor with Mobil Delvac 1™ on the B-pillar and lower-rear quarter panel. For this single race, the Mobil Delvac 1 logos replace the Mobil 1™ logos on Stewart’s Chevy.
“Many of our trucking customers are passionate fans of Stewart-Haas Racing and Tony Stewart,” said W. M. “Rusty” Rush, chairman, chief executive officer and president of Rush Enterprises, Inc. “We’re proud to join Stewart-Haas Racing to celebrate the important work truckers do every day.”
The special No. 14 Chevrolet SS paint scheme coincides with the latest installment of Mobil Delvac’s “Behind the Wheel”— an online video series honoring the men and women who dedicate their lives to driving across America to deliver goods and services. In this episode, “Trucking #14,” fans are introduced to the No. 14 team’s hauler driver Ken Gober who captains the truck from coast to coast, delivering all the necessary driving equipment and supplies for each race weekend. Rush Truck Centers provided the Peterbilt to Stewart-Haas Racing while ExxonMobil provides Mobil Delvac 1, ensuring the truck is operating at peak performance.
“The ‘Behind the Wheel’ series engages NASCAR fans and our commercial vehicle customers, giving a glimpse into the daily lives of American truck drivers,” said Artis M. Brown, global motorsports manager at ExxonMobil. “Each installment offers a new appreciation for truck drivers and shows the passion they have for being on the road.”
To salute Gober and the hard work of truckers across America, ExxonMobil and Rush Truck Centers have also released a lighthearted video dubbed “Hauler Holler” in which Stewart enthusiastically gives Gober the well-known arm motion that wordlessly asks truck drivers to honk their horn. The video is a nod to the importance of hauler drivers in NASCAR and truck drivers to the American economy. Using the #HaulerHoller hashtag on social media, fans can participate in the fun by posting their own horn request or an image of their pristine truck.
Beginning April 6, “Trucking #14” and “Hauler Holler” will be available on Rush Truck Centers and ExxonMobil social media properties -- the Mobil Delvac website and YouTube channel; Rush Truck Centers’ Facebook, Twitter and YouTube pages; as well as mobile app and websites for Rush Truck Centers, Rush Truck Centers Racing and Rush Enterprises. Fans can also catch earlier segments of “Behind the Wheel” on the Mobil Delvac website and YouTube channel.
“I don’t think people realize how critical truck drivers are to our everyday lives,” Stewart said. “Without them, America’s economy would come to a standstill. Without Gober, I wouldn’t have a car to drive this weekend. So, it feels good to shine the spotlight on them and the great driving they do.”
The trucking industry remains vital to the U.S. economy. According to the American Trucking Associations “American Trucking Trends,” trucks move nearly 70 percent of all domestic freight tonnage. Trucks are also responsible for the majority of trade among the North American Free Trade Partners (NAFTA), with trucking trade hauling 59.9 percent of all trade with Canada and Mexico, accounting for $348.7 billion in imports and $365.9 billion in exports, per the DOT’s Bureau of Transportation Statistics. At the same time, the average NASCAR hauler driver makes more than 35 annual round-trips between home base in Charlotte and the nation’s NASCAR tracks, logging more than 50,000 road miles.
The NASCAR Sprint Cup Series race at Texas Motor Speedway begins at 7:30 p.m. EDT on Saturday, April 11, 2015 and will be broadcast live on FOX and PRN radio.
About Rush Enterprises, Inc.
Rush Enterprises, Inc. is the premier service provider to the commercial vehicle industry and owns and operates Rush Truck Centers, the largest network of commercial vehicle dealerships in the United States, representing truck and bus manufacturers, including Peterbilt, International, Hino, Isuzu, Ford, IC Bus and Blue Bird. The Company's vehicle centers are strategically located in high traffic areas on or near major highways throughout the United States. These one-stop centers offer an integrated approach to meeting customer needs — from sales of new and used vehicles to aftermarket parts, service and body shop operations plus a wide array of financial services, including financing, insurance, leasing and rental. Rush Enterprises' operations also provide vehicle up-fitting, chrome accessories and tires. For more information, please visit us at www.rushtruckcenters.com, www.rushenterprises.com and www.rushtruckcentersracing.com.
About ExxonMobil in Motorsports
The ExxonMobil’s history in motorsports officially began in 1979 with a sponsorship of Williams Formula One Racing Team. From that time, the presence of Mobil 1™ technology on race tracks and circuits has grown by global proportions. Today, Mobil 1™ synthetic motor oil is relied on for its ability to deliver exceptional engine performance and protection even under some of the most extreme conditions by team owners and many of the world’s leading automotive manufacturers.
Along with its status as the title sponsor of the Mobil 1 Twelve Hours of Sebring, Mobil 1 also serves as the Official Lubricant Technology Partner and Official Motor Oil of NASCAR and enjoys a long association with many of world's most popular and successful race teams, including: Stewart-Haas Racing in NASCAR’s Sprint Cup Series, McLaren Honda Formula One team, Corvette Racing’s Tudor United Sportscar Championship team, Tony Stewart Racing’s USAC and World of Outlaws team and the Falken Tire racing drift team. Mobil 1 also serves as the title sponsor of the Porsche Mobil 1 Supercup and the Official Technology Partner of the World of Outlaws Sprint Car Series.
About Mobil Delvac
Mobil Delvac™ heavy-duty diesel engine oils can help deliver enhanced performance with their unique formulations that include Trimer Core chemistry -- a powerful additive technology that helps resist oil degradation, reduce sludge build up, prevent wear, and ultimately helps extend drain intervals and engine life. For more information on Mobil Delvac commercial vehicle lubricants and services, please call 1-800-Mobil25, or visit mobildelvac.com.
About Stewart-Haas Racing
Stewart-Haas Racing is the title-winning NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The team fields four entries in the elite Sprint Cup Series – the No. 14 Bass Pro Shops/Mobil 1 Chevrolet for Stewart, the No. 10 GoDaddy Chevrolet for Danica Patrick, the No. 4 Budweiser/Jimmy John’s Chevrolet for Kevin Harvick and the No. 41 Haas Automation Chevrolet for Kurt Busch. Based in Kannapolis, North Carolina, Stewart-Haas Racing operates out of a 140,000-square-foot facility with approximately 280 employees. For more information, please visit us on the Web at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing, on Twitter @StewartHaasRcng and on Instagram @StewartHaasRacing.