Nearly half of experienced automotive technicians prefer Mobil 1 motor oil to leading competitors
HOUSTON--(BUSINESS WIRE)--Mechanics have spoken once again: Mobil 1 is the overall best brand of motor oil in the United States, according to the independently researched and funded multi-year study from Frost & Sullivan. Mobil 1 has received the most No. 1 rankings as overall best brand of motor oil in Frost & Sullivan surveys since 2013, proving that year after year, Mobil 1 is the No. 1 motor oil.
“The survey data proves what ExxonMobil has known for 40 years – Mobil 1 is the No. 1 U.S. mechanic motor oil preference,” said Herbert Steurer, passenger-vehicle-lubricants brand manager for ExxonMobil Fuels & Lubricants. “Mobil 1 has consistently delivered an exceptional product, and now it’s even clearer that you can trust your engine to the No. 1 U.S. mechanic preferred motor oil.”
Almost fifty percent of the surveyed experts prefer Mobil 1 – a preference rate that’s nearly double that of any other motor oil brand. In this latest survey, a list of brand names was not provided to respondents, and yet Mobil 1 was still selected as “most prevalent motor oil” in nearly every category and region.
“In a 15-point comparison chart between Mobil 1 and its nearest competitor, Mobil 1 led on most key points,” added Frost & Sullivan Program Manager Stephen Spivey. “This is a strong vote of trust, considering that more than 70 percent of respondents have more than 15 years' experience.”
The survey also showed that use of Mobil 1 motor oil by automotive technicians has increased each year, while usage of the two leading competitors has dropped. A review of the data also revealed that Mobil 1 remained the No. 1 rated synthetic motor oil with mechanics in key aspects including “customer preference,” “reliability,” and “brand reputation.”
“This continues to build on 40 years of brand name recognition and customer loyalty,” said Steurer. “There’s a good reason mechanics prefer Mobil 1. It’s simply the best out there.”
And it’s not just the statistics doing the talking. Experienced mechanics offered these words of praise:
Qualified respondents were screened before participating in the survey to make sure they met requirements prior to full survey participation. Among Frost & Sullivan’s survey participants, 71 percent of auto technicians surveyed have more than 15 years of industry experience, and were only asked about the products with which they have personal experience. Additionally, 89 percent of the technicians surveyed work at an independent garage or repair shop.
For more information on the Frost & Sullivan honor, visit mobiloil.com.
About Mobil 1
The world's leading synthetic motor oil brand, Mobil 1™ features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation, and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team™ with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages more than 50 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit www.frost.com.