Mobil 1 Giving Racing Fans an Opportunity to Choose NASCAR Driver Tony Stewart’s Helmet Design, Then Take It Home

In Race to the Helmet,’ Mobil 1 Facebook fans vote for their favorite helmet design and enter for a chance to keep the helmet and attend a NASCAR Sprint Cup race

  • Mobil 1, the Official Motor Oil of NASCAR, will outfit Stewart with this special helmet for the NASCAR Sprint Cup Series Pure Michigan 400.
  • Based on fan voting, the Mobil 1 helmets will be narrowed down each week until only the winning design remains.
  • Helmet designs and styles have a storied history in the sport and NASCAR drivers, particularly Tony Stewart, take pride in helmet designs.

Category:

Thursday, July 3, 2014 3:30 pm EDT

Dateline:

CHARLOTTE, N.C.
"For many drivers, our helmet is something we take a lot of pride in"

CHARLOTTE, N.C.--(BUSINESS WIRE)--Through the “Race to the Helmet” sweepstakes presented by Mobil 1™, ExxonMobil is giving fans a chance to choose the helmet design that Tony Stewart, driver of the No. 14 Mobil 1/Bass Pro Shops Chevrolet SS, will wear for the Pure Michigan 400 NASCAR® Sprint Cup Series race on Aug. 17, 2014. The lucky winner will get to keep the newly designed helmet after the race.

Fans can visit the Mobil 1 Facebook page now through July 25, 2014 to view and vote for their favorites from five designs created by Stewart-Haas Racing®. Participants will be allowed to cast one vote per day, and each vote will be an entry for a chance to win a chance to attend the Pure Michigan 400 with a friend.

“For many drivers, our helmet is something we take a lot of pride in,” said Stewart. “I have a helmet collection of my own, so I’m helping give fans a chance to start their own collection. I know my fans have good taste and I can’t wait to see what design they pick.”

Based on fan voting, the helmets will be narrowed down each week until only the winning design remains. The final design will be sported by Stewart during the race at Michigan International Speedway.

The winning helmet design will be unveiled on the Facebook page on Mon., July 28, and the lucky sweepstakes winner will be announced soon after.

Helmet designs and styles have a storied history in the sport. The first helmets used by NASCAR drivers were of a design called a Cromwell, which basically looked like a hardhat attached over the ears and under the chin with a leather strap. Today, drivers’ helmets are brightly painted to promote sponsors, teams and special events – and resemble vibrant works of art.

Helmets are also a driver's first line of defense in preventing head injuries, including concussions. All NASCAR helmets must meet the same safety standards and every driver is custom-fit to make sure the helmet fits tightly around the crown of the head and above the ears. Therefore, it’s ultimately all about which helmet works best for the driver. Weight, fit, padding and noise factor are foremost in choosing helmet models, but the colorful design and style contributes.

No purchase necessary. Must be 18 years of age or older to participate. Receiving a prize is contingent upon compliance of the official rules and no substitution of prize will be awarded. For more information about Race to the Helmet, visit Facebook.com/Mobil1 or Mobil1.us.

About Mobil 1 in Motorsports

The Mobil brand’s history in motorsports officially began in 1979 with a sponsorship of the Williams Formula One Racing Team. From that time, the presence of Mobil 1 technology on race tracks and circuits has grown by global proportions. Today, Mobil 1 synthetic motor oil is relied on for its ability to deliver exceptional engine performance and protection even under some of the most extreme conditions by team owners and many of the world’s leading automotive manufacturers.

Along with its status as the Official Lubricant Technology Partner of NASCAR, Mobil 1 enjoys a long association with many of world's most popular and successful race teams, including Stewart-Haas Racing in NASCAR’s Sprint Cup Series, McLaren Mercedes’ Formula One team, Corvette Racing’s TUDOR United SportsCar Championship team, Tony Stewart Racing in the World of Outlaws Sprint Car Series, as well as the Porsche Mobil 1 Supercup—the world’s fastest international one-make series.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series and three international series. The International Motor Sports Association (IMSA) governs the TUDOR United SportsCar Championship, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information, visit www.nascar.com and follow NASCAR at www.facebook.com/NASCAR and Twitter: @NASCAR.

About Mobil 1

The world's leading synthetic motor oil brand, Mobil 1 features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and Keeps Your Engine Running Like New.

For more information, visit mobil1.com, on Facebook at www.facebook.com/mobil1 or on YouTube at www.YouTube.com/Mobil1.

Contact:

ExxonMobil, 703-846-4467
or
Weber Shandwick
Angie Taylor, 314-552-6752