Second ExxonMobil and McLaren TOONED collaboration showcases benefits of world’s leading synthetic motor oil
FAIRFAX, Va.--(BUSINESS WIRE)--ExxonMobil and McLaren Mercedes are teaming up again for another installment of the McLaren animated TOONED series that focuses on the benefits of Mobil 1™ synthetic motor oil and celebrates the 20th anniversary of the technology partnership between the two organizations. The new, short animated film – TOONED presents… Mobil 1 - Oil: An Odyssey – is available beginning Friday, May 23, 2014 via mobiloil.com and the Mobil 1 YouTube channel at youtube.com/OfficialMobil1.
Created with the award-winning Framestore production team, the latest animated short film brings together familiar members of the Mobil 1 Racing team -- Formula 1 World Champion Jenson Button, three-time NASCAR Sprint Cup Series Champion Tony Stewart and, making his animated debut, the ‘new kid on the grid’ McLaren driver Kevin Magnussen. The drivers join the genius Professor M on a new set of adventures as they learn more about Mobil 1 synthetic motor oil.
Presented in three two-minute episodes, the new movie features the three drivers taking a fun and informative journey through the technological benefits of Mobil 1 synthetic motor oil covering molecular engineering, viscosity and extremes in temperature. Eager to prove himself, Magnussen rises to the top of the class during Professor M’s technology briefing with some hilarious quips and superior motor oil knowledge.
“Fans of the TOONED series are in for a fun and exciting ride,” said Artis M. Brown, motorsports manager at ExxonMobil. “In this year’s installment, we get the chance to highlight our lubricant technology partnership with McLaren Mercedes as we celebrate our 20th anniversary this race season. We also have a unique opportunity to showcase the science and history that has helped make Mobil 1 the world’s leading synthetic motor oil.”
Commenting on his experience, Button said, “The second ExxonMobil and McLaren TOONED collaboration has been fantastic. The film is a great way for Mobil 1 to really engage with fans and customers, and I’m looking forward to seeing their reaction. Given ExxonMobil’s focus on promoting the importance of science and mathematics education to young people, the TOONED animated series also presents Mobil 1 technology in a manner that everyone can understand and appreciate.”
Magnussen added, “I’ve only been a Formula 1 driver since the beginning of the year. Being a part of TOONED is a crazy experience and seeing yourself as a cartoon is kind of cool. I’ve been amazed at the technology Mobil 1 brings to McLaren and being part of telling the story in animation has been fun.”
“This is my second time participating in the TOONED series,” said Stewart. “Each new adventure is more fun than the last. Mobil 1 is a great partner, and this series is another example of just how passionate they are about motorsports and engine oil innovation.”
Since the launch of McLaren’s TOONED in 2012, the animation has captivated fans around the world. Fans can use Twitter hashtag #Mobil1TOONED to join in on the conversation. The new film will be released in Russian and Mandarin Chinese this summer.
About Mobil 1
The world's leading synthetic motor oil brand, Mobil 1 features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.
New Zealand racing driver Bruce McLaren founded the McLaren team in 1963. Since 1966, when it entered its first Formula 1 race, McLaren has won 20 world championships and over 180 grands prix. McLaren is now globally renowned as one of sport’s most successful competitors and as one of the world’s most illustrious high-technology brands.
The McLaren Group has grown to encompass much more than just grand prix racing: McLaren produced the 1990s’ original supercar, the McLaren F1, and, with the launch of McLaren Automotive, has gone on to introduce the internationally acclaimed 12C, 12C Spider and McLaren P1™ high-performance cars.
McLaren Applied Technologies develops strategic business partnerships that harness our expertise in high-performance design, performance-management and simulation systems. It also develops, builds and services control units for the entire Formula 1, Indy Car and NASCAR grids
The McLaren Mercedes team campaigns the 2014 FIA Formula 1 World Championship with the driver pairing of 2009 world champion Jenson Button and Denmark’s Kevin Magnussen. They drive the McLaren Mercedes MP4-29.