Expanding partnership into the digital space, ExxonMobil and NASCAR will launch a new content platform that explores NASCAR’s world-class automotive technology
CHARLOTTE, N.C.--(BUSINESS WIRE)--ExxonMobil and NASCAR® today announced a multi-year partnership extension, making Mobil 1™ the “Official Motor Oil of NASCAR” and “Official Lubricant Technology Partner of NASCAR” through 2017. The 2013 NASCAR season will mark the 11th consecutive season in which the Mobil 1 brand is an official partner of NASCAR, the premier motorsports series in the United States.
Taking the technology partnership into the digital space for the first time, ExxonMobil and NASCAR will launch a new branded content platform that explores NASCAR’s world-class automotive technology via the ”NASCAR Automotive Technology Center Engineered by Mobil 1” online site housed on the newly launched NASCAR.com. The comprehensive platform will deliver automotive technology-related information through original feature stories, photos, videos, a glossary of automotive and racing terms, plus social elements including fan polls and more. Full details on the project are set to be unveiled at a future date.
“As the lubricant technology of champion drivers and race teams, the renewed association between Mobil 1 and NASCAR allows us to better engage motorsports fans by leveraging the excitement of racing,” said Rebecca K. Aldred, Global Brand Manager, Mobil 1. “Additionally, the launch of the ’NASCAR Automotive Technology Center Engineered by Mobil 1’ demonstrates our commitment to cutting-edge technology, both on and off the track. Today, Mobil 1 is the world’s leading synthetic motor oil brand in no small part due to the commitment to supporting NASCAR’s three national racing series.”
“We’re excited about continuing our partnership with ExxonMobil and helping extend the Mobil 1 brand’s rich legacy in our sport,” said Jim O’Connell, chief sales officer, NASCAR. “As an extension of this partnership, both NASCAR and Mobil 1 look forward to engaging fans through the newly created technology platform that promises to offer fans a unique perspective into the technology that drives this sport.”
Mobil 1 racing lubricant technology is chosen by over half of teams competing in the NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. The durability and high performance capabilities of Mobil 1 engine oils, gear oils and Mobilith SHC spline shaft grease are continuously proven by enduring rigorous racing conditions on a weekly basis on the NASCAR track.
Mobil 1 motor oils are specifically formulated to meet the demands of modern engines and driving conditions. From stop-and-go driving to extreme hot and cold temperatures to high performance applications, a range of Mobil 1 synthetic motor oils are available to keep engines running like new:
The new partnership complements ExxonMobil’s unique lubricant technology relationship with Stewart-Haas Racing and Tony Stewart’s No. 14 Mobil 1/Bass Pro Shops Chevrolet Impala in the NASCAR Sprint Cup Series. The ExxonMobil and Stewart-Haas Racing partnership combines experience, expertise and innovative thinking to consistently deliver performance through new lubricant applications, enhancing results on the track. In the first two years of the technology collaboration with Mobil 1, Tony Stewart and the No. 14 team have claimed eight race wins, 35 top-ten finishes and the 2011 NASCAR Sprint Cup Series Championship.
About Mobil 1 in Motorsports
The Mobil 1 brand’s history in motorsports officially began in 1978 with a sponsorship of Williams Formula One Racing Team. From that time, the presence of Mobil 1 technology on race tracks and circuits has grown by global proportions. Today, Mobil 1 synthetic oil is relied on for its ability to deliver exceptional engine performance and protection even under some of the most extreme conditions by automotive technicians, race car drivers, team owners and the world’s leading automotive manufacturers.
Along with its status as the Official Lubricant Technology Partner of NASCAR, Mobil 1 enjoys a long association with many of world's most popular and successful race teams, including Vodafone McLaren Mercedes’ Formula One team, Corvette Racing’s American LeMans Series team, Tony Stewart Racing in the World of Outlaws Sprint Car Series, as well as the Porsche Mobil 1 Supercup—the world’s fastest international one-make series.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED, MRN Radio, PRN Radio and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as three international series. Also part of NASCAR are GRAND-AM Road Racing and the American Le Mans Series, featuring competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, Mexico and Europe. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Daytona 500, will air Feb. 24, 2013, on FOX. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.
About Mobil 1
The world's leading synthetic motor oil brand, Mobil 1 features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.
*Comparison based upon 2% potential fuel economy improvement obtained by switching from higher viscosity oils to a 0W-20 or 0W-30 grade. Actual savings are dependent upon vehicle/engine type, outside temperature, driving conditions and your current engine oil viscosity. Savings estimates are based on a gallon cost of $3 per gallon, average fuel economy of 27.3 mpg, annual mileage of 11,413, and lifetime mileage of 182,608.